NAVIGATE

Navigating the future of travel

TIMELINE

March - May 2024

ROLE

UX Designer

TEAM

Felicity Pham

Natalie Parker

Introduction

The UniMelb Start-up competition is a yearly event designed to discover and support young, emerging founders as they create innovative new companies. This year, I had the chance to join a team as a UX designer to help bring their vision to life. My job was to create website prototypes and wireframes that captured the founders' ideas for their company. Unlike my past projects, this was a fresh challenge where I got to transform the founders' vision into something real and tangible.

The Problem

The Solution

1

Plans trips according to customer profile

2

Connecting travellers to local recommendations

3

Promoting conscious travelling without the hassle

4

Plans trips according to customer profile

Understanding the audience

Analysing industry trends

The Covid 19 pandemic put a hold on travel worldwide. Since then, the travel industry has bounced back but risks continue to affect the industry.

The Brand

Typeface

Colour palette

Final Designs

LANDING PAGE

SEARCH RESULT

ITINERARY

What’s Next?

This is just the start for Navigate! After the completion of the UniMelb Start Uo competition, we would like to see the following worked on and developed further:

  • AI Integration

  • Develop a more personalised experience

  • Develop a norm of sustainable travel

  • Collaboration with organisations