NAVIGATE
Navigating the future of travel
TIMELINE
March - May 2024
ROLE
UX Designer
TEAM
Felicity Pham
Natalie Parker
Introduction
The UniMelb Start-up competition is a yearly event designed to discover and support young, emerging founders as they create innovative new companies. This year, I had the chance to join a team as a UX designer to help bring their vision to life. My job was to create website prototypes and wireframes that captured the founders' ideas for their company. Unlike my past projects, this was a fresh challenge where I got to transform the founders' vision into something real and tangible.
The Problem
The Solution
1
Plans trips according to customer profile
2
Connecting travellers to local recommendations
3
Promoting conscious travelling without the hassle
4
Plans trips according to customer profile
Understanding the audience
Analysing industry trends
The Covid 19 pandemic put a hold on travel worldwide. Since then, the travel industry has bounced back but risks continue to affect the industry.
The Brand
Typeface
Colour palette
Final Designs
LANDING PAGE
SEARCH RESULT
ITINERARY
What’s Next?
This is just the start for Navigate! After the completion of the UniMelb Start Uo competition, we would like to see the following worked on and developed further:
AI Integration
Develop a more personalised experience
Develop a norm of sustainable travel
Collaboration with organisations